All handset makers are working on their iPhone competitors feverishly to halt its growth, but after 10 months in the market, no one has succeeded in bringing a high quality iPhone competitor. That’s not to say they won’t market them now. They will. But the question is - is there a point to launching an "iPhone Killer?" Isn’t it too late already? If iPod success story is anything to look into, it depicts how slow response could give Apple a permanent win.
With iPhone 2.0 on its way and Apple’s aggressive strategy to open the platform for independent development, soon-to-be-announced touchscreen phones appear to have an uncertain, if not a disappointing, future. You wouldn’t hear handset makers admitting defeat, and iPhone-like phones will meet internal sales targets (because the targets will never be quite as high), but Apple will continue to bounce higher with an updated iPhone every year or so.
Why Apple Should Not Open It's Mobile Platform
Unfortunately, handset makers either didn’t learn from music player makers and responded quickly to the iPhone, or they were blindsided. Either way, they are in a losing position now and will be constantly reminded of this at every iPhone launch in the future. That will destroy morale internally, and that’s never a good sign for innovation.
There’s obviously no point in fighting a losing battle, but maybe, just maybe, one of them can out top Apple at its own game. I say that, but in a highly competitive industry, it would be foolish to expect others to just give up. They are going to try, they are going to fight and they are going to innovate, but it’s that magic that none of the others will add to their mix of ingredients.
Thus far, it appears as though the iPhone will be another iPod, and Apple will continue its winning streak in the foreseeable future. But for our sakes and their, let’s get ready, step up to the plate and hit a homerun with a real iPhone Killer. Maybe.
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