segunda-feira, 31 de março de 2008

Report Says Apple's 3G iPhone Will Debut in May


The much-awaited iPhone with 3G is coming in May, according to a report by the Bank of America. Both Apple and AT&T, its exclusive carrier partner in the U.S., have said a higher-speed version of the popular device is coming, but they haven't set a date. The BOA's research report was authored by analyst Scott Craig and cited Friday by the Reuters news service.

Three Million in May

Craig told Reuters that there will be "an initial small build in May," and "significant production" in June. Despite the report, AT&T and Apple declined comment. But June would be a good time for the release, as there is an iPhone developers' conference that month, as well as the release of new firmware.

Craig added that he expects production volume to be higher than earlier estimates, even his. He predicted the production run in May will be more than three million iPhones, with another eight million in the third quarter. Previously, he had projected eight million iPhones for all of 2008.

Michael Gartenberg, an analyst with JupiterResearch, said he expects Apple to refresh the iPhone sometime this year, but he doubted outsiders know exactly when that might be. "Apple keeps it own schedule," he noted.

A refresh of any sort could help Apple meet its target of selling 10 million iPhones by the end of this year. As of January, Apple has said it had sold about four million.

3G on the iPhone "would be a nice addition," Gartenberg said, but the real question is what Apple or third-party developers would do with the additional bandwidth that they haven't already done with, for instance, AT&T's EDGE.

Web Sites, Business Users, Europe

The faster cellular bandwidth could give users more reliable access to media-rich Web sites. It could also enable third-party developers to create applications that assume some consistent access to high-speed connections. Recently, Apple released the second beta version of its iPhone software developers kit, and a variety of developers are working on applications for the popular device.

One of those companies is Microsoft. Some observers have noted that extending its portfolio to the iPhone would be, in part, a defensive move for Microsoft, since it has been a leading provider of Mac-based applications, most notably Microsoft Office for Mac.

Microsoft's interest in application development is also related to Apple's plans to provide Microsoft Exchange support for the iPhone. If users send Microsoft Office documents as attachments, it's in Microsoft's interest to make sure everything works as it should. With 3G capability, the iPhone takes another step toward becoming a respectable tool for business users exchanging large file sizes.

Finally, 3G would make the iPhone more competitive in Europe and elsewhere, where 3G is more common than in the U.S.

sexta-feira, 28 de março de 2008

Apple Releases iPhone SDK Beta 2



Apple on Thursday released the second beta version of the software development kit for building applications for the iPhone and the iPod Touch.

The free download is available online through the company's Apple Developer Connection Web site. The second beta of the SDK includes an interface builder, the Xcode integrated development environment, the iPhone simulator, frameworks and samples, compilers, and the Shark analysis tool.

Developers who want to test their code directly on the iPhone and distribute their applications through Apple's App Store have to apply for membership in the iPhone Developer Program.

Apple released the first test version of the SDK on March 6. Since then, developers have logged a number of complaints, starting with Apple's requirement that all distribution of applications to iPhone users go through the company's App Store.

More recently, developers learned that they won't be able to create music players for the iPhone. The SDK apparently doesn't permit access to iTunes, the iTunes library, or any facets of the iPhone's music player. As a result, music services such as Amazon.com and eMusic, won't be able to write their own download services for the iPhone.

Some developers, however, have been trying to make an end-run around Apple. Hackers calling themselves the iPhone Dev Team reported a couple of week ago that they found a way to run applications on the upcoming firmware of the iPhone and iPod Touch without a development certificate from Apple.

The company plans to upgrade the devices' firmware in June. The new software will have the hooks necessary to run applications built with the SDK.

quinta-feira, 27 de março de 2008

Microsoft Gets Cozy With The iPhone


Microsoft may look to launch an Office suite on iPhone


Microsoft and Apple may be rivals, but that doesn't stop Microsoft from being very excited about developing possible applications for the iPhone, according to recent reports.

Soon after the release of Apple's third party software developer kit (SDK) for the iPhone, Microsoft set an entire team of engineers to work analyzing it. Tom Gibbons, corporate vice president of Microsoft’s Specialized Devices and Applications Group, states, "It’s really important for us to understand what we can bring to the iPhone. To the extent that Mac Office customers have functionality that they need in that environment, we’re actually in the process of trying to understand that now."

The move is not an entirely new one either. Microsoft has long maintained a group of engineers tasked with porting Microsoft software to Apple's operating systems. Microsoft's Mac Business Unit is based in Mountain View, Calif., cozily close to Apple's headquarters, which is just miles away. The Mac Business Unit has been extremely successful in marketing the Microsoft Office Suite to Mac users. Though Microsoft refuses to release figures on the unit, one of its most lucrative, Fortune magazine estimates that it did around $350M USD in business last year, and may have made as much as $200M USD in profit.

Microsoft has taken a strange sense of pride in being the best Apple developer other than Apple. Microsoft's extensive experience with OS X and its inside knowledge of the Microsoft Exchange protocols the iPhone is adopting for business email means that Microsoft should be primed to deliver some powerful iPhone applications.

Gibbons states, "We do have experience with that environment, and that gives us confidence to be able to do something. The key question is, what is the value that we need to bring? We’re still getting comfortable with the SDK, right? It’s just come out. So we had a guess as to what feasibility would be like, now we’ll really get our head wrapped around that."

Microsoft's voice recognition unit TellMe, a recent acquisition, is also eyeing the iPhone. TellMe's primary focus is in developing for the Windows Mobile operating system. While the situation may be slightly ironic, it is pure business and general manager Mike McCue says that as long as the iPhone SDK supports voice recording and location based technology, TellMe will be all over it. McCue states, "If the SDK supports these things we’re absolutely going to get a version out there as soon as we can, get TellMe out there on the iPhone."

In June, Apple will release an update which will allow third-party SDK-based software. Until then Microsoft will be busy coding, coming up with new products for the iPhone. Business certainly makes strange bedfellows.

quarta-feira, 26 de março de 2008

Does the iPhone count as a “desktop”?


This week I wrote a letter to the desktop welcoming it back. Then I got an email from one of my long time commentors asking if the iPhone counted as a “desktop”. Sure it’s not a desktop in the traditional sense, but in the application sense, it might be. This article about Microsoft looking at ways to create iPhone applications seems to help support that thought.

The iPhone is unlike any other mobile device partly because the general experience, both user and developer, is so similar to a desktop. We’ve already seen a lot of Ajax-RIAs created specifically for the iPhone. It has rich media capabilities, and while I haven’t spent much time with the SDK, I assume application developers can take advantage of some of those.

So the iPhone has some native, desktop-like traits. Should it be included in the desktop conversation? What do you think? Are iPhone applications going to be counted as RIAs?

segunda-feira, 24 de março de 2008

Images of iPhone App Store leaked?




Apple may have inadvertently revealed ongoing testing of the App Store for the iPhone and the iPod touch, a popular hacking site claims. One contributor notes that while experimenting recently with the v2.0 firmware, he inadvertently managed to enter the App Store, instead of receiving the normal "cannot connect" message. Found inside were two web applications, including the well-known iPhone version of Facebook; it is speculated that Apple is doing live testing of the Store, and using placeholders in advance of the first truly native applications.

Also observed in the Store were a five-star ratings system, and a series of navigation buttons which mimic those of the current Wi-Fi Music Store. As with its sibling, visitors to the App Store can browse featured apps, the top 50, or specific keywords; apps are further divided into genres, such as "Business" or "Blogs & Forums." Each program may also receive a unique icon, though these are not visible at the moment.




domingo, 23 de março de 2008

The risk for Apple iPhone users: They know too much


The device makes it easy to search for data on the run. That can quickly turn a casual conversation into the Pursuit of Truth.

When she whipped out her iPhone, Erica Sadum could feel her husband's eyes roll. But she had a point to prove. And in less than a minute, she was able to report to the skeptics around the dinner table that Menno Simons, whose followers are known as Mennonites, was in fact born in 1496.

Apple Inc.'s iPhone, which went on sale nine months ago, isn't the only so-called smart phone that provides itinerant access to the Web. But its wide screen and top-quality browser make it easy to use and read, which means it can in seconds change a lighthearted conversation into the Pursuit of Truth.

"It's turned me from a really annoying know-it-all into an incredibly annoying know-it-all, with the Internet to back me up," said Sadum, a technology writer in Denver. "It's not a social advantage."

New technology always brings new habits with it, some of them unpopular. The mobile handset took phone calls into the streets and the BlackBerry created a generation of thumb-typing e-mail addicts. Some smart phones hook their owners up to facts and figures that ordinary people pull off the Internet with a proper computer.

As USC student and iPhoner Cliff Smith put it, "I have the ability to clear up any confusion."

Fewer than 1% of the 219 million cellphones in the U.S. are iPhones, according to M:Metrics. (One possible reason: An iPhone costs about $400.) That hasn't been enough to trigger a broader boom of Internet browsing on hand-held gadgets. The percentage of U.S. mobile phone users surfing the Internet over the last year has stayed flat at 13%, M:Metrics found.

Internet companies, though, report that they have been getting more traffic from mobile devices, much of it from outside the U.S. And the companies have noticed that iPhoners use their handsets differently from other owners of mobile phones. They search the Internet more, particularly for movies, restaurants and news, according to market researchers, and they watch more videos on YouTube and do more online banking.

Google Inc., Yahoo Inc. and Microsoft Corp. are betting that mobile services and advertising will be the next big business opportunity. For example, the Yahoo Go service for Internet-connected cellphones (not yet available for the iPhone) showcases a program called PriceCheck. It allows people to check prices at a number of stores by entering a product's bar code number.

"Maybe you will remember to do price comparisons for flat-screen TVs online before you head out the door to a store like Best Buy, but maybe not," said Steve Boom, a Yahoo senior vice president. "Your need for that kind of information is immediate."

Wil Shipley, a Seattle software developer, uses his iPhone at the Whole Foods fish counter to check websites for updates on which seafood is the most environmentally correct to purchase. He quizzes the staff on where and how a fish was caught. Because he carries the Internet with him, "I can be super-picky," he said.

The clerks who work the fish counter don't mind. "He's confirming on the Internet things that I am saying," said Whole Foods' Ken Shugarts.

That's nice, but as Sadum warned, you should pick your iPhone moments carefully. "The second you go into the pocket for the iPhone, you have disconnected yourself from the conversation," she said. "No one has the patience."

Nora Wells certainly doesn't. When she's with iPhone-toting friends and a question comes up, she braces herself, as she did recently when it was suggested that they go out for beers "stat." Inevitably, someone wanted the exact definition.

"The iPhone even gave us the Latin," said Wells, a radio traffic reporter who learned that stat is an abbreviation of statim, "immediately," often used in the medical field. "We probably could have been having our beer in the amount of time it took to look it up."

The proud owner of a Motorola Razr cellphone (from which she can forward text messages, which she happily noted was beyond the iPhone's capabilities), Wells worries that iPhoneism might overtake even her.

"I feel so pressured to get one," the 27-year-old Venice resident said. "People expect it from me. It's the hip, young, fun thing to do."

Or not. Backstage recently in a Little Rock, Ark., theater, actress Natalie Canerday said the cast of a play was enjoying debating the year Bruce Springsteen's album "Born to Run" was released. Then the director took out his iPhone. All conversation stopped as he sought the answer: 1975, according to Wikipedia.

"Everyone said, 'Oh,' " Canerday recalled. It was another awkward iPhone moment.

Daniel Bernstein had one when he arranged to meet friends at a bowling alley in Daly City, near San Francisco. The lanes were booked. Bernstein used his iPhone to locate another bowling alley 10 miles away, find out how long the wait for a lane was and get driving directions.

Bernstein, director of business development at an Internet company, said his friends seemed more irked than appreciative. "They said, 'Thank you, iPhone,' " and not very nicely.

quinta-feira, 20 de março de 2008

Adobe Says Apple's SDK Blocks Flash on iPhone


Flash on Apple's iPhone has been on and off several times in the last few weeks. On Wednesday, Adobe Systems dampened expectations following a report that it would build a Flash player for the smartphone.

The report, first cited in The Wall Street Journal on Tuesday, said Adobe had begun work on a Flash player for the iPhone. The Journal cited remarks by Adobe Chief Executive Shantanu Narayen, who reportedly made the comments during a conference call with investors. He said Apple's recent release of a software developers kit (SDK) gave his company the tools it needed to create a media player for the popular iPhone.

The Fine Print

According to news reports, Narayen said Adobe had evaluated the SDK and "we think we can develop an iPhone Flash player ourselves."

Adobe said Wednesday it has "evaluated the iPhone SDK and can now start to develop a way to bring Flash Player to the iPhone." But it added, "to bring the full capabilities of Flash to the iPhone Web-browsing experience" the company needs to work with Apple for capabilities beyond what the SDK allows.

One of the problems is the SDK's fine print, which is being interpreted by many observers as prohibiting the kind of plug-in capabilities offered by Flash. To use the SDK for those purposes, Adobe would need cooperation and permission from Apple.

Earlier this month, following persistent reports on various Web blogs that Flash on the iPhone was imminent, Apple CEO Steve Jobs said the current Flash mobile player is not ready for the iPhone.

He said Flash Lite, designed for mobile devices, is not powerful enough, and regular Flash, designed for full-featured computers, runs too slowly on the iPhone. "There's this missing product in the middle," he told the Dow Jones news service.

Developers Looking Elsewhere?

Jeffrey Hammond, an analyst with industry research firm Forrester, said it was "interesting to see the discontinuity of Apple's approach to all this." He noted that Apple is promoting the iPhone as offering the full Web, but Flash is a key part of that environment.

There appear to be more restrictions emerging from the conditions surrounding the SDK, he said, plus Apple takes a "hefty cut" from purchased applications on its new App Store. He said Apple is acting in the protective way that telephone companies have acted for years.

Hammond said he is detecting "a certain amount of frustration" among developers. The more barriers Apple puts in front of developers, he noted, the more they will look for other platforms.

In particular, he pointed out that Google's open-source Android platform for mobile devices could be a more fertile ground for third-party applications. Additionally, Microsoft recently announced it is licensing Flash Lite for future versions of Windows Mobile.

domingo, 16 de março de 2008

iPhone hackers are a step ahead of Apple


Two groups of hackers trying to keep the iPhone unlocked say they have obtained the beta of the iPhone firmware version 2.0, and have already cracked it.

With this, the upgrade will be able to be "jailbroken" as soon as it's released. This will allow users to run unsigned applications from third-party developers as well as those officially approved by Apple.

At the current time, only phones that were activated through a hack will work with the process, although the iPhone Dev Team expressed confidence that they will have a solution for AT&T customers soon.

A hacker that goes by the nickname "Zibri" has similarly reported that his unlocking tool called ZiPhone has been proven to work with the new firmware.

Since hackers will likely have both processes down to a science by the time the final versions of the firmware releases in June, it could be a matter of days --or even hours-- before those with hacked iPhones could update to the new software.

In the past, it could have been weeks after a firmware update before users could "safely" upgrade without experiencing problems. Either way, Apple's new openness is probably making the hacking process a whole lot easier.

Those who sign up for the development program will receive a beta of the firmware upgrade as well as preview versions of upcoming releases, meaning it will likely fall into hackers' hands before it releases to the public.

sábado, 15 de março de 2008

Does iPhone 2.0 Have What It Takes?


There are lingering questions over whether Apple's iPhone 2.0 beta software, with Exchange e-mail and powerful security tools, can gain wide acceptance inside corporations for mission critical needs.

An IT official at a major U.S. bank today said that the case for iPhone 2.0 internal deployment looks "less optimistic" than when the announcement was first made on March 6. That comment came after the bank's IT officials got a thorough review of the 2.0 beta from Apple officials earlier this week, partly to see if federal security requirements imposed on banks can be satisfied, said the official, who asked not be named, citing bank policies.

The bank's review of 2.0 software is not complete, and the official would not elaborate.

Industry analysts agreed that iPhone 2.0 is filled with important features needed by corporate users. But some corporations, such as financial services firms and hospitals, have more demanding requirements, including federal rules for protecting data.
Enterprise Lite?

At its announcement, Apple Inc. said Nike Inc. and The Walt Disney Co., among others, would be adding more iPhone users with the 2.0 release in late June. But the announced users, so far, do not face some of the tight regulatory scrutiny of banks particularly, some analysts said.

"I'd call it [iPhone 2.0] enterprise lite," said one of those analysts, Nathan Dyer of Yankee Group Inc. in Boston, during a conference call with reporters and IT managers. "In financial and health care sectors, you're not going to see a huge uptick. It's certainly not for everyone."

Clearly, some analysts disagree, including Michael Gartenberg at Jupiter Research Inc., who said that when the CEO of a company buys an iPhone and wants to use it at work, "it becomes a defacto enterprise business tool." He added that the security in the iPhone "is certainly going to be good enough for most enterprises."

Apple officials would not respond to queries on this topic, referring a reporter to a Webcast of the iPhone 2.0 announcement.

Business Concerns

The announcement includes many important security features, but there might be some small gaps that would pose problems for the toughest customers, some analysts said. Included with Exchange ActiveSync will be the ability to remotely wipe data off an iPhone that is lost or stolen. A Cisco Systems Inc. IPsec VPN also will provide encrypted access to private corporate networks.

But there is still the possibility, unlikely as it may be, that a user could drop an iPhone with data on its screen that can be intercepted by anyone. For that concern, IT managers could presumably set a function that requires re-authentication even after a very short lapse in time when the device is not used. However, it is not clear how that issue would be addressed, and Apple has not provided complete answers, analysts said.

Further, Kevin Coleman, a vice president of operations for Bluefire Security Technologies in Baltimore, questioned whether the device can wipe off data automatically after a certain amount of failed brute force authorization attempts.

Coleman also said that despite the VPN and over-the-air encryption, apparently there is still not encryption or a firewall capability on the device itself. Dyer said Yankee analysts have been told that the Cisco PIX (Private Internet Exchange) firewall will be used, although it is not clear if that firewall will satisfy all users.
Data Encryption

Jack Gold , an analyst at J. Gold Associates, said today that the biggest security concern is how Apple plans to provide true data encryption of all data on the device. "Is it currently good enough?" he asked. "What if you download a patient file or a financial statement to the device and store it locally?"

Password protection on the device is fine, but Gold added, "that is usually insufficient for regulated industries" such as banks, hospitals and utilities. "Mission critical security is something that no enterprise wants to compromise on," he said.

In response, Gartenberg said data encryption on the iPhone is "not much of a concern" because data can't be loaded onto it via a tiny SD card, as with many phones, simply because there is no SD card slot.

Gold and Dyer said the iPhone 2.0, as announced, still does not appear to have the same level of security as a BlackBerry, Windows Mobile or Symbian device. They said that the iPhone SDK will allow for third parties to build beefed-up security, but it could take some time to see what security applications are most effective.

"My advice to most enterprises would be to wait for better protection on the device before moving to endorse this as an enterprise ready, mission critical device," Gold said.
Single Carrier

Beyond security, Dyer said there are many other factors that will limit enterprise adoption, including Apple's reliance on a single carrier, AT&T Inc., for cellular service. While the iPhone works on AT&T in the U.S. and several European carriers in Europe, Windows Mobile devices function on 170 operators' networks, and BlackBerry devices work on 300 operators' networks in 120 countries.

"Granted, it is the early days for iPhone, but it takes years to cultivate these carrier relationships, so you question if Apple is willing to put out that effort," Dyer said.

The inexperience with multiple carriers is an indication of a broader concern Apple faces with the iPhone in the enterprise, he added. Simply put, Apple doesn't have broad experience in IT shops. It also doesn't have a full set of explanations or examples of its ability to improve productivity and to provide a return on investment in order to be used by hundreds or thousands of users within a company, he said.

"It's still not seen as a legitimate solution by IT, which faces a steep learning curve in supporting it," Dyer added. "The lack of a cost of ownership story means it is a tough sell, in the near term, when compared to other platforms."

But Gartenberg had the last word on that issue, noting that the iPhone 2.0 will probably be bought by enlightened consumers who bring them to work and will want to use them for work tasks and then get paid back through an expense account rather than relying on IT to distribute them.

"They'll be asking, does it fit into the enterprise infrastructure? And the answer is, yes it does," he said.

domingo, 9 de março de 2008

iPhone: Not So Cool in Japan?


Japanese analysts are doubtful whether the iPhone will catch on in markets like Japan, where consumers favor smaller and sleeker multifunctional handsets. They also question whether Japanese carriers will accept ceding to Apple's tight control over handset design and agree to its demand for a certain share of subscription fees.

Unlike much of the rest of the world, Japan is unlikely to embrace the iPhone, Apple's (Nasdaq: AAPL) Latest News about Apple Internet-enabled multimedia mobile phone, said Nahoko Mitsuyama, a telecom analyst at Gartner Japan who attended the Mobile World Congress in Barcelona, Spain, in February.

While she noted that foreign cellular phone makers are taking the iPhone threat seriously and rushing to release their own versions, most Japanese consumers are more likely to remain content with what they already have.

The iPhone, which combines the features of a mobile phone and the popular iPod digital music player, also boasts a full-scale Web browser, a touch screen with colorful icons and a virtual keyboard as well as a camera.

Apple released the iPhone in the United States in late June under an exclusive licensing deal with AT&T (NYSE: T) Latest News about AT&T, the nation's biggest phone service provider.

Hot Seller Stateside

It took Apple, based in Cupertino, Calif., only 74 days to hit the 1 million mark in iPhones sold. In contrast, it took two years for the millionth iPod to sell, according to Apple.

Outside the U.S., Apple has struck similar deals with O2, Britain's largest telecom operator, Germany's T-Mobile Latest News about T-Mobile and France's Orange.

Charles Golvin, an analyst with Forrester Research, said iPhone sales in the U.S. are "very strong" but "mildly disappointing" in Europe.

Apple said the iPhone will be available in Asia sometime this year. Media reports indicate NTT DoCoMo (NYSE: DCM) Latest News about NTT DoCoMo, Japan's leading wireless firm, and No. 3 operator Softbank are in talks with Apple to release the iPhone in Japan. Both firms declined comment.
'Very Attractive Market'

However, Japanese analysts are doubtful whether the iPhone will catch on in markets like Japan, where consumers favor smaller and sleeker multifunctional handsets. They also question whether Japanese carriers will accept ceding to Apple's tight control over handset design and agree to its demand for a certain share of subscription fees.

Current iPhones won't work in Japan, where the faster third-generation network has become the mainstream. Industry watchers believe 3G Latest News about 3G iPhones will be released in the latter half of this year.

Apple hopes to reach an agreement with a Japanese mobile phone operator to achieve its goal of selling 10 million iPhones worldwide by the end of 2008. It sold some 3.7 million iPhones throughout the world in 2007.

Japan is a "very attractive market" for Apple, Golvin of Forrester Research said, because the company has established itself here as a user-friendly, fashionable and cutting-edge innovator through the sales of its Macintosh Latest News about Macintosh personal computers and iPod products.

"Japan is a leader in mobile communications and success there will reinforce Apple's position as influential in this market," he said in an e-mail E-Mail Marketing Software - Free Trial. Click Here. from California. "Japanese consumers desire cutting-edge devices so success there will reinforce the supremacy of the iPhone's design."

Noritaka Kobayashi, an information and communications consultant at Nomura Research Institute in Tokyo, said: "Most of the world's Internet users via mobile phone are Japanese, so success in mobile services here can be applied to other markets."

Japanese consumers have fallen in love with the iPod, which controls 54.5 percent of Japan's digital portable music player market -- well above Sony's (NYSE: SNE) Latest News about Sony Walkman with 26.2 percent, according to market research firm BCN. The iPhone could benefit from an emotional attachment to Apple among Japanese.

"Japanese like anything new and trendy, so the thing is how many customers can Apple attract beyond Apple fans," Gartner's Mitsuyama said, noting that Japanese on average change their handsets every two years.
The Thumb Factor

Still, Japan is expected to be a difficult market. Here, mobile phone carriers control the release of new handsets and dictate specific features and functions of new cell phones to satisfy consumers who are picky about product usability, design and quality. Foreign makers account for only about 10 percent of the roughly 50 million handsets sold annually in Japan, although their market share is on the rise, according to Yano Research Institute.

Many Japanese like small, multifunctional clamshell handsets because they fit easily in the hand or a pocket and allow for Net-surfing and e-mailing with a thumb in crowded and small places, said Yutaka Shimbo, executive director of Japan Research Institute.

He noted that the iPhone's touch screen virtual keypad is not convenient for writing a message with just a thumb.

Munehisa Kamio, a product developer at Softbank, agrees.

Ease of writing by thumb matters as many Japanese today rely on e-mailing with mobile phones as a key communication tool, he said.

"The point is how quickly they can type a message," he said. "The Japanese language is rich in terms of kinds of signs -- hiragana, katakana and kanji. Many Japanese also use symbols in their messages rather than just plain text. When coming up with an idea for a new handset, being able to switch between writing systems is an important factor."
Who Gets it?

When the iPhone was announced, many Japanese were excited about its interface, which allows users to move content by a dragging motion of the finger, notes Kobayashi of Nomura Research. However, because the latest version of the iPod operates the same way, some of the excitement surrounding the iPhone has worn off, he added. "The situation would have been different if iPhone had (hit the Japanese market) earlier."

Because Apple has been keen to sign licensing deals with No. 1 carriers in other markets, analysts believe DoCoMo is Apple's likely first choice.

For DoCoMo, the deal is important as a possible way to curb the customer defections it has suffered since the number portability system was introduced in 2006. In January, DoCoMo dropped to fourth place in net gains in the number of new subscribers, while Softbank Mobile remained the No. 1 winner for the ninth consecutive month, according to industry group data.

Apple may even turn to Softbank, which has been taking customers away from its larger rivals, analysts and industry executives say.

"(Softbank chief) Masayoshi Son is now one of the most respected mobile phone businesspeople after turning his company into the most vigorous mobile phone company. He made a big impression in his keynote speech delivered at the Mobile World Congress," said Takuya Miyata, chief executive of a company providing mobile phone content who also took part in the conference.